Apple is rapidly approaching the historical mark of a market capitalization of $4 trillion, which is facilitated by the growing interest of investors in the introduction of artificial intelligence (AI) into the company's products. This comes amid Apple's efforts to revive iPhone sales, which are showing a slowdown. Since the beginning of November, Apple's shares have grown by about 16%, increasing the company's capitalization by $500 billion and allowing it to overtake Microsoft and Nvidia in the race to this milestone. At the time of the last close, Apple's value reached $3.85 trillion, which exceeds the combined capitalization of the German and Swiss stock markets. Analysts note that the stock's rise is due to «investor enthusiasm for AI and expectations of a new super cycle of iPhone updates.» In December, Apple began implementing OpenAI's ChatGPT into its devices, as part of a strategy to use generative AI technologies in applications. Previously, the company was criticized for lagging behind in this area, while its competitors, Microsoft, Alphabet, Amazon and Meta, actively developed and dominated AI. Apple forecasts modest revenue growth for the first fiscal quarter, which raises questions about the sales dynamics of the iPhone 16. However, analysts expect iPhone demand to recover in 2025.
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