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Americans spent a record $9.8 billion online on Black Friday


Kasım, 27 2023
watermark Economic news

According to the forecast of Adobe Analytics, online sales in the United States during Black Friday reached a record $9.8 billion, which is 7.5% more than last year.


At the same time, Cyber Monday (November 27) is expected to surpass Black Friday in terms of sales. According to the company's forecast, online purchases of Americans on this day will reach $ 12 billion, which is 6.1% higher than a year earlier.


Among the most popular purchases are televisions, smart watches and Barbie dolls, as well as Bluetooth headphones, Mini Brands toys, external batteries with wireless charging, robot vacuum cleaners, sets of dishes and coffee machines.


In addition, on Saturday and Sunday after Friday's day of sales, Americans spent about $ 10 billion in online stores. On Thanksgiving Day (November 23), online purchases in the United States totaled $5.6 billion – 5.5% more than last year. This was also a record high according to Adobe.



    






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