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Китайский Alibaba станет спонсором 6 игр до 2028 года


January, 20 2017
watermark Economic news

Alibaba Group, китайский гигант интернет-торговли, заключил партнерское соглашение с Международным комитетом Олимпийских игр о спонсорстве шести предстоящих Олимпийских игр, которые состоятся в течении следующих 11 лет, до 2028 года. Сумма сделки, заключенной в рамках экономического форума в Давосе, составит порядка 100 миллионов долларов США. Таким образом, Alibaba станет официальным партнером Олимпиады в сфере интернет-коммерции и пополнит число основных спонсоров Олимпийских игр, среди которых можно выделить Coca-Cola, McDonald’s, Visa и другие крупные концерны. 

Китайский ритейлер предоставит организаторам игр техническое оборудование. Помимо этого, в обязанности нового спонсора будет входить адаптация Олимпийского канала в интернете для азиатской аудитории. Соглашение вступит в силу уже на предстоящей зимней Олимпиаде 2018 года, которая пройдет в корейском городе Пхёнч. 

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Foreign exchange is highly speculative and complex in nature, and may not be suitable for all investors. Forex trading may result in a substantial gain or loss. Therefore, it is not advisable to invest money you cannot afford to lose. Before using the services offered by ForexMart, please acknowledge the risks associated with forex trading. Seek independent financial advice if necessary. Please note that neither past performance nor forecasts are reliable indicators of future results.